Who do you think you’re talking to?

You’ve got to know your audience. We’ve got to know everyone’s audience. But they’re your audience too. Arts audiences are also home owners, businesspeople, police officers. And we would like them to include young parents, unemployed people, the old and infirm: all groups we have successfully reached in the past.

Social Marketing

In fact, with our partners SRA (Social Research Associates) we have persuaded some of these groups to think green, eat greens, and be sensible about sex. We also support Big Difference Company (who run Leicester Comedy Festival) with outreach work to the disadvantaged and socially excluded.

So we understand a lot of the people you need to appeal to, know what makes them tick. And now, thanks to the Arts Council England, we know exactly what they think about the Arts.

Insight

The Arts Council's research document 'Arts Audiences: insight', has shown us all exactly how the Arts fit (or don’t) into people’s lives. The research didn’t contain any big surprises, but it did make everything clearer. It adds to what we know. It's an invaluable tool in helping us to persuade more and more people to watch, listen to and participate in the Arts.